The Australian: One more riff on Sir Richard Branson’s biofueled jumbo jet demo, stunt…whatever.
Friday, February 29th, 2008
A few days ago, as posted here, Virgin Atlantic and partners flew a Boeing jet from London to Amsterdam fueled in part with biofuels distilled from vegetable oils. The post here was not terribly impressed and the flight was dismissed by many as a mere stunt. (for one example of media analyses, check Russ Juskalian‘s takedown for The Observatory blog at the Columbia Journalism Review).
Well today there’s a two-edged account of it down under, and worth separate note, at The Australian by Scott McCartney. Notable are two things:
1) The stuntsmanship, it says here, had an element The Tracker had not seen before. Sir Richard actually DRANK a cup of the biofuel, just to show that it’s sort of ecofriendlier than kerosene. Yeck. This is funny. It wasn’t easy though. It tasted not good, it appears.
2) His piece then goes into enough detail on the flight itself, if not the potability of the fuel, to explain that behind the stunt may lie some thoughtful, sober intent. So, it’s a balanced piece – equal parts silliness and seriousness.
-CP